A photograph of Dal Shoker

Dal Shoker

CEO

0121 773 0966

Dal set up Niyaa People back in 2008, after having previously worked for the world's third-largest recruitment agency. He channelled his extensive experience in recruitment into establishing a dynamic recruitment firm in the heart of Birmingham, focused providing high quality candidates into the social housing sector.

Dal's expertise spans every sector Niyaa People covers, making him a versatile and understanding leader. His passion lies in cultivating an ethical recruitment agency, that prioritises the development of recruiters through extensive training, mentoring programs, and additional marketing support. He aims to achieve sustained growth for the business, whilst empowering his tea to realise their personal aspirations. 

With an aspiration to lead a multi-award-winning recruitment agency, boasting a team of 120 and a turnover of £70 million, Dal's not someone to shy away from an ambitious future. When he's not talking about recruitment, you'll find him spending quality time with his family, attending football matches, or indulging in a well-deserved Jameson's (probably still talking about recruitment).